Written by Viraj Mandar Paranjape

Scroll through Instagram reels on any given day, you will stumble upon not just the latest Arijit Singh ballad or a Taylor Swift chorus, but also Lata Mangeshkar’s “Hum Tere Pyaar Mein Saara Aalam Kho Baithe Hai”, often paired with aesthetic visuals. On World Music Day on June 21, clips of Abhi Na Jao Chhod Kar trended again, revived by young artists crooning it live on stages and in living rooms.

Mohammad Rafi’s “Kya Hua Tera Vaada” resurfaced earlier this year when cricket fans used it to mourn Virat Kohli and Rohit Sharma ’s Test retirements, while the soulful “Jiya Lage Na Tum Bin Mora” continues to soundtrack reels of heartbeat.

Sometimes the use is playful —” Inteha Ho Gayi” from Sharaabi is a favorite for celebrity reels, while a cheeky pol

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