The Indian box office (BO) notched up gross collections of Rs 9,264 crore during January-September 2025, 16.54% higher than the same period last year. While the 2025 performance is the second-best after 2019, when the collections were Rs 9,448 crore, Bollywood’s performance this year has been mixed compared to the previous year.

There were six Hindi-language films in this year’s Top 10 list of grossers including Chhaava (Rs 693 crore), Saiyaara (Rs 396 crore), War 2 (Rs 283 crore), Sitaara Zameen Par (Rs 201 crore), Housefull 5 (Rs 200 crore) and Raid 2 (Rs 199 crore).

Why Bollywood’s franchise atrategy is faltering

Some film trade experts, distributors and exhibitors though say this year’s performance comes against a weaker 2024, when general elections and cricket tournaments li

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