Lacoste creative director Pelagia Kolotouros continued to chip away at the boundary between the French brand’s sports lifestyle identity and a more high fashion approach.
For spring , the locker room was the inspiration behind her collection and doubled as a metaphor for what she’s been doing, broadly an attractive blend of the elegance of yore, even in physical activities, and the athleisure of more recent times.
The goal here remains building the brand up to a be cornerstone of the fashion sports space, and Kolotouros is navigating this with a careful hand toward cuts and fabrications to keep things accessible — in all senses.
Case in point: “Maybe it’s a new version of a track suit but it still resonates with the consumer because it’s not out of the wheelhouse of Lacoste ,” she s