LOS ANGELES (AP) — This weekend’s box office belonged to two undeniable draws: Taylor Swift and Dwayne “The Rock” Johnson.
It might have looked like a heavyweight matchup, but Swift’s devoted fanbase once again proved unstoppable with her film “The Official Release Party of a Show Girl,” which debuted at No. 1 with $33 million in North America, according to Sunday estimates from Comscore. The AMC Theatres release — announced only two weeks ago with minimal promotion — served as a companion piece to Swift’s 12th studio album, packaging music videos, behind-the-scenes footage and profanity-free lyric visuals into an 89-minute experience.
The film played at all 540 AMC theaters in the U.S. for three days, ending after Sunday. AMC aired the show in Mexico, Canada and across Europe.
“For Tay