Srinagar, Oct 5: In the digital age, where social media has arguably surpassed legacy media in terms of popularity, there is need for developmental journalism to overcome the commerialisation and corporatisation of mainstream media for helping India to achieve the “Viksit Bharat” objective by 2047, said Prof. Shahid Rasool, Dean Acadmeic Affairs and Dean, School of Media Studies CUK, while delivering the 15th SP Sahni Memorial Lecture at the Amar Singh Club here on Sunday.

Late Sahni was a veteran journalist born in Kashmir, who worked in different reputed media outlets and is known for his great body of work. The event was organised by the Indian Institute of Public Administration ( J&K Regional Branch) in collaboration with the Amar Singh Club.

Addressing the gathering, Prof Rasool, w

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