MANCHESTER, N.H. —

The New Hampshire Lottery is using artificial intelligence to help promote a new scratch ticket.

The "I Heart Bacon" scratch-and-sniff ticket returned to retail locations on Sept. 29.

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As part of the campaign, AI was used to rebrand select New Hampshire towns and counties that include "ham" in their names, temporarily changing them to "bacon."

Lottery officials said the response to the idea has been positive so far. They said they plan to continue exploring new ways to use AI in the future.

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