Beyond the service apps, such as Zomato or Flipkart, I don’t have a single Desi app on my phone. One reason for that is the lack of good Made-In-India apps that can match or surpass their global counterparts. For example, there is no good photo editing app made by Indian developers. Or a good web browser. Or a good compass or jogging app. I do have Real Racing 3, which is now taken care of by Hyderabad-based Slingshot Studio. But Slingshot is essentially part of EA, a global company. Anyway, the game was created and maintained until last year by Australia’s Firemonkeys.

Even when there are Desi alternatives available, such as Arattai, which is the toast of the town currently, or MX Player or MapMyIndia, I don’t use them. And I am not an outlier. It is the same for most people. We tend to

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