Summary

Luxury brands are elevating the Mid-Autumn Festival with innovative mooncake sets and collectible packaging

Highlights include Louis Vuitton planters, a De Beers lantern set, and a Loewe ceramic teapot

The sets merge the traditional pastry with high-end art, celebrating the rabbit motif and tea rituals

The ancient tradition of the Mid-Autumn Festival, with its history spanning over 3,000 years, has entered a new era of luxury and design, led by both local and global brands. While the Cantonese mooncake—known for its glazed, round crust enveloping rich lotus seed paste and salted egg yolk—remains the culinary heart of the celebration, this year’s focus is on extraordinary presentation and innovation.

The festive packaging has become a major status symbol, with luxury houses tra

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