With Meta scaling new heights in the smart glasses segment, Apple is reportedly accelerating the development of its first-generation smart glasses. The iPhone maker has a potential unveiling scheduled for 2026 and a product launch following in 2027. This ambitious timeline positions Apple to enter this eyewear market, but with a surprising caveat – the first version of the spectacles will notably miss out on an augmented reality (AR) screen.
According to reporting by Bloomberg’s Mark Gurman, the decision to launch the spectacles without an AR screen emerges from a desire to deliver a non-bulky product that can be worn comfortably for extended periods. Apple is aiming for a simpler, mass-market device to compete directly against rivals like Meta. The rumored 2026 announcement is designed t