Festival season is here, a golden time for the Indian box office to rake in the moolah. Dussehra-release Kantara Chapter 1 has already set the cash registers ringing, indicating better times for the Indian festive Box Office ahead.

Good news is the 21% y-o-y jump in domestic box office collections for the January-August 2025 period at Rs 8,370 crore, according to Ormax Media. People have also started heading to theatres more compared to the previous FY 24 as a 12% increase in footfall (34 million) has been recorded by PVR Inox to its theatres in Q1 FY 25.

The missing ‘K’ factor

What’s uncanny is the missing ‘Khan factor’ in the upcoming festive releases, considering the triumvirate of Shah Rukh Khan , Salman Khan, and Aamir Khan have ruled the festive box office for over two decad

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