For Spring/Summer 2026 , Lacoste took us to where the spirit of sport begins, the locker room. Transforming the historic Hall Eiffel in Paris into an immersive pre-game sanctuary, the space saw cascading shower curtains, steamed glass panels and an atmosphere thick with anticipation. It was a set that captured both the adrenaline of imminent competition and the vulnerability of preparation, offering an ode to pre-game rituals, familiar to both champions and us amateurs alike.

Creative Director Pelagia Kolotouros channeled the brand’s athletic DNA in a fresh light, focusing on founder René Lacoste’s formative training years. The collection also saw an exploration of the allure of an undone state of dress, walking the line between performance and sensuality by presenting meticulou

See Full Page