• Verizon is trying to shed its “premium-price” image by launching a new promotion aimed directly at AT&T and T-Mobile customers. • It’s new AI-powered “Bring your bill” tool analyzes rival bills and applies comparable pricing and promotional credits to match or beat them. • The matched rates are locked for 36 months, but prices will rise afterward, making it a short-term value play rather than a permanent discount.

Verizon has a well-earned reputation for solid network performance, but at a much higher price than the competition. Over the last few years, this has changed a bit as T-Mobile has become a major leader in 5G and beyond. The truth is that all three major carriers now offer fairly similar features and performance overall, though it ultimately depends on where you live. What

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