To further its efforts against counterfeiting, StockX has appointed a director of Brand Integrity.

Pilar Toro steps into the role with a long background in brand protection, previously holding roles at Chanel, Lululemon, Burberry, Red Wing and Tiffany & Co. Over the course of more than 20 years, she’s implemented brand integrity programs, expanded partnerships with law enforcement and employed new technologies for authentication.

“I’m thrilled to be joining a company that through innovation is leading the way for an expanded view of brand protection in its category,” Toro said in a press release. “I greatly admire StockX ’s unwavering commitment to customer trust, and I’m looking forward to helping the team further expand on its work in product verification, anti-counterfeiting and c

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