Vogue will no longer feature “new animal fur in editorial content or advertising,” according to updated guidelines on the website of its parent company, Condé Nast .

The guidelines — which allow for “defined exceptions, including byproducts of subsistence and indigenous practices” — will also affect other titles owned by the media conglomerate, like The New Yorker, Vanity Fair and GQ.

But it is in its implications for Vogue, long seen as the preeminent arbiter of fashion, that this change is the most profound, representing the shift away from fur within the industry.

Fur’s popularity has been declining for years. Brands and retailers like Canada Goose, Gucci, Net-a-Porter, Versace, Prada, Neiman Marcus and Michael Kors have all announced their intention to phase out fur products sinc

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