HYBE America has unveiled HYBE Label Service (HLS), its first global division dedicated to supporting HYBE artists in international markets. The new unit will unify global operations across distribution, manufacturing, and marketing & promotion (M&P), with the goal of expanding the reach and impact of HYBE’s roster.

To lead HLS, HYBE America has promoted Ryan Hyeong Woo Noh to chief business officer. Formerly the company’s chief strategy officer, Noh will oversee core business operations from HYBE’s Los Angeles headquarters, reporting to HYBE CEO Jason Jaesang Lee and HYBE America CEO Isaac Lee. Since joining HYBE in 2022, Noh has played a key role in the company’s growth, bringing more than 15 years of experience in entertainment and gaming — including senior leadership positions at Nexo

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