In late 2024, Amazon introduced Rufus, a generative AI chatbot that helps people shop. It was a curious move for Amazon since the company already has Alexa , which has become a household name at this point. However, there is a difference between the two, and Rufus doesn't act like Alexa in any way.

So, if you’re curious about Rufus and how it works, let's talk about it.

Amazon officially launched Rufus in February 2025, and the AI chatbot now sits on Amazon’s shopping website and in its app. There are two main ways that shoppers can interact with Rufus. The first is by clicking the Rufus button on the website or in the app, where you can interact with it like any other chatbot . Rufus is also present on product pages, where you can ask it about a specific product and it’ll summ

See Full Page