In the wake of recent protests, the beleaguered Israel-Premier Tech cycling team is rebranding and "moving away from its current Israeli identity."

The team did not reveal its new name in a news release Monday, saying only it will be revealed "soon."

"Although a new chapter awaits … the team will remain true to its founding promise: to develop cycling talent from around the world," the release said.

The team also announced that Canadian-Israeli co-owner Sylvan Adams will step back from his day-to-day involvement and will no longer speak on behalf of the team, instead focusing on his role as president of the World Jewish Congress.

Founded 11 years ago as the Cycling Academy team, the squad became Israel-Premier Tech four years ago.

The team has extensive Canadian ties other than Adams.

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