Between data centers sprouting up like daisies and formerly affordable DDR4 memory finally fading into the sunset , we’re looking at some rough times ahead for memory and storage prices—and that’s before general economic turmoil and tariffs complicate things even further. Now, one major flash hardware producer’s CEO is even warning that we could be looking at a decade-long shortage.

Said CEO is Pua Khein-Seng of Phison Electronics. Phison doesn’t get a lot of visibility in the consumer space, but it’s one of the planet’s biggest manufacturers of NAND memory controllers. (Pretty good odds that there are Phison chips in the gadget you’re using to read these words.) In an interview with Tech Taiwan , Pua predicted that we’ll be in a full-on memory shortage next year, with data centers ma

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