The Israel–Premier Tech cycling team will undergo a full rebrand for the 2026 season, moving away from their Israeli identity after more than a decade, they said on Monday.

The Israeli-licensed team, created in 2014 by Ron Baron and Ran Margaliot and based in Israel, have been subjected to a series of protests over their involvement in races.

In September the team said they were reviewing their branding for next year as sponsors pressed for a name change.

"With steadfast commitment to our riders, staff, and valued partners, the decision has been made to rename and rebrand the team, moving away from its current Israeli identity," the team said in a statement.

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