For actors, it’s the Golden Globes. Musicians, it’s the Grammys. Now, content creators have their own award to aspire to.

Introducing Instagram Rings.

As social media’s place in the entertainment ecosystem grows, the new award program from Instagram is meant to honor those creatives “who don’t just participate in culture – but shift it, break through whatever barrier holds them back to realize their ambitions,” according to a blog post about the launch.

Judged by a panel of creatives spanning fashion and makeup to sports and entertainment, each nominated their own longlist of favorite creators and voted on which 25 of Instagram’s three billion users will be among the first to receive the honor.

The panel includes Instagram chief Adam Mosseri, filmmaker Spike Lee, designers Marc Jacobs

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