Nearing the one-year mark in new Nike CEO Elliott Hill's turnaround plan , and at a time of rising tariffs on retail goods made in Asia, the prices on products across core Nike apparel and footwear categories haven been rising.

Across nearly 3,300 SKUs (stock keeping units) analyzed by DataWeave from online channels in the period from September 2024 to September 2025, footwear prices rose 17%, apparel rose 14%, and equipment and protection prices rose 18%.

A month-by-month analysis shows a moderate price increase across all categories in October 2024, and team/league apparel jumping the most, but since then price increases in this category have been at a slower pace. The big move up in prices began in January 2025, when prices for the accessories and equipment/protection ca

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