OpenAI, founded in 2015 to develop artificial general intelligence (AGI) — AI systems with human-level intelligence — has transformed dramatically since launching ChatGPT, which was once considered “the fastest-growing consumer application in history.” Since then, controversies have swirled over everything: whether Sam Altman should be CEO, chatbot safety, the environmental impact of AI datacenters, an ongoing feud with Elon Musk, and even how much glaze is too much or too little for new products like GPT-5.

Now, at its Dev Day 2025 event, we’ll be looking for updates on its project to develop consumer AI hardware with Jony Ive, potential changes for the Sora video generator and social app, its rumored browser project, and the next step for ChatGPT after the launch of features like Pulse.

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