NEW YORK , Oct. 6, 2025 – CeraVe, the #1 dermatologist-recommended skincare brand in the U.S., and the National Basketball Association (NBA) today announced a multiyear partnership, which will make CeraVe the league’s Official Skincare Partner. The partnership will see CeraVe engage NBA fans through custom content and storytelling, on-site activations at league events and product integrations featuring its skincare and haircare lines at retailers nationwide.

“At CeraVe, we are absolutely thrilled to join forces with the NBA because, like them, we believe in championing performance and well-being,” said Esther Garcia, CeraVe US General Manager. “Our core mission is to make effective, dermatologist-developed care accessible to everyone. Our partnership with the NBA is an exciting oppor

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