The Brief

SAN FRANCISCO - After growing frustrated with the lack of success on dating apps, a Bay Area woman is taking a unique approach to finding love.

The backstory:

The idea began in June as a creative outlet for 42-year-old Lisa Catalano's frustrations with the modern dating scene.

What started as a joke quickly grew into a fully-fledged project all in the name of love.

Her family and friends came around to the idea, and Catalano decided to use digital billboards along the 101 Freeway and taxi ads as a way to get the word out locally, hoping to attract someone who lives in the Bay Area.

What we know:

Catalano's billboards are designed to be simple and eye-catching, featuring a photo of her and the website address in a large, yellow font.

The application on her website, while

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