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Beverly Hills talent agency WME opted all clients out of OpenAI’s Sora AI video tool, which can insert people into AI-generated environments.

The decision reflects growing Hollywood anxiety over AI tools that could disrupt jobs and use talent likenesses without proper authorization.

OpenAI CEO Sam Altman promised to give rights holders more control after facing pushback from entertainment industry insiders.

As anxieties among Hollywood talent increase surrounding artificial intelligence, Beverly Hills talent agency WME is drawing a line on behalf of its clients.

WME told San Francisco-based OpenAI that it is opting all of its clients out of the latest update to Sora, the AI start

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