Joe Wicks defended his need to promote the "killer" protein bar he launched last week, amid his mission to encourage a healthier lifestyle View 3 Images Joe Wicks addressed the reaction to his new documentary

Tonight, Joe Wicks fronts a new documentary he admits required stepping out of his comfort zone for the first time. In Joe Wicks: Licensed to Kill, the fitness guru explores the harmful effects a diet high in ultra-processed food can have, in the hope of convincing the government to change food laws. ‌

Last week, he announced the launch of "the UK’s most dangerous health bar" he named Killer. The product is the talking point of his new show, produced by KEO Films, where he is joined by scientist Dr Chris van Tulle in the creation process. ‌

According to Joe, some of

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