BYU’s recent gains on the field, the track, the course and the court — and in recruiting — reflect an unprecedented era in athletics. In an effort to keep the Cougars in the game, a group of alums are thinking outside the box.
This new era of college sports, that includes sharing revenue with student-athletes, is demanding new ideas to keep up with it.
Waypoint and its co-founder and CEO Matt Sanders partnered with BYU in July. He believes the path to greener pastures for athletics is connected to the way Cougar fans travel. Waypoint gathers wholesale rates from hotels and theme parks, including Disneyland and provides them on its site.
Special Collector's Issue: "1984: The Year BYU was Second to None" Get an inclusive look inside BYU Football's 1984 National Championship season. Bu