The CEO of Dollar Shave Club vowed that the company would return to its roots after its corporate owner "neutered" the brand, Fortune Magazine reported .

"They neutered the voice of the brand. They tried to make it too corporate, and they lost that irreverent, ‘on the edge’ humor. And when you do that, you lose the consumer," Dollar Shave Club CEO Larry Bodner said.

Dollar Shave Club was founded in 2012, launching with an irreverent YouTube video known for its tagline "our razors are f------ great." Dollar Shave Club was sold to Unilever in 2016, and in 2023 Unilever sold a majority stake in the company to Nexus Capital Management, a private equity firm.

"Hi, I’m Mike, the founder of DollarShaveClub.com," former Dollar Shave Club CEO Mike Dubin said in the 2012 ad. "What is DollarSh

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