Zoho Corp co-founder Sridhar Vembu outlined the company’s nuanced stance on privacy in a detailed post, drawing a sharp line between personal data protection, corporate confidentiality, and government compliance while confirming end-to-end encryption (E2EE) is “coming soon” to its messaging app, Arratai.

Addressing three distinct privacy scenarios—“the secret lover,” “the targeted ad,” and “the secret rebel”—Vembu said Zoho’s technology is designed to shield users’ private communications and enterprise data from both internal misuse and external data-mining systems. Advertisement

“The secret lover case also applies to org trade secrets and confidential data but ‘secret lover’ is more catchy,” Vembu wrote. He emphasized that Zoho’s tech stack is built to ensure privacy in such cases, rea

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