The sports-radio competition between 98.5 The Sports Hub and WEEI wasn’t much of a competition at all in the summer Nielsen Audio ratings.
The Sports Hub’s three daytime programs finished first in their respective time periods among the men 25-54 demographic from July 6-September 17, while no WEEI daytime program finished higher than a tie for sixth.
Overall, the Sports Hub was first with an 11.1 share, while WEEI tied for ninth with a 3.4.
In morning drive, The Sports Hub’s Toucher and Hardy had the highest share of any radio show in the Boston market this summer with a 17.9. WEEI’s The Greg Hill Show tied WROR’s Bob and LBF In The Morning for sixth (4.9).
In middays, Zolak and Bertrand took first (12.5), while WEEI’s Jones and Keefe, which had been making headway, tied for seventh (3