Now, that’s what you call a smooth start. Joey McGuire’s $400 million Texas Tech Red Raiders are now cruising on full throttle when it comes to the 2025 track on a five-game winning streak. The program before the season pulled curtains had caught a lot of side eyes. The reason? McGuire’s Red Raiders have been one of the highest-paid rosters in college football. They carried a burden of $28 million roster burden on their shoulders. One month down, their gamble can be said to have paid off. But something else left the Texas Tech fans in a tart mood.

On October 7, the Texas Tech athletic department introduced several new logos. They dropped a teaser on X with the caption, “Rooted in our past, redefined for what’s next. Inside our new brand identity, coming in 2026.” Texas Tech is hitting r

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