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The International Olympic Committee signed a licensing deal with Sega to feature Sonic the Hedgehog on merchandise.

Sonic will appear with Olympic rings to promote values like friendship and excellence.

The merchandise will launch before the 2026 Winter Games; details of the deal are undisclosed.

SALT LAKE CITY — Look for Sonic the Hedgehog, the bright blue video game character that's starred in three movies, to start showing up on Olympic merchandise.

The International Olympic Committee just announced a new multiyear licensing deal with Tokyo-based Sega Corporation to use the character alongside the familiar five Olympic rings to highlight "shared values such as friendship, excellence and respect."

A Sonic fan wiki describes the character as an "anthropomorphic hedgeho

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