Today's consumers are more informed and vocal than ever, demanding transparency, sustainability and ethical practices in the food they buy.

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They have access to a wide array of sources providing knowledge their predecessors could never have dreamed of.

The way they use this knowledge also has the power to change an industry.

Consumers are so educated this shift is reshaping agriculture from the paddock past the farm gate right through to the supermarket shelf.

In an environment where people might not feel like they have enough control, choosing where to spend their money is one way they can

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