Welcome to Billboard Pro’s Trending Up newsletter, where we take a closer look at the songs, artists, curiosities and trends that have caught the music industry’s attention. Some have come out of nowhere, others have taken months to catch on, and all of them could become ubiquitous in the blink of a TikTok clip.

This week: Taylor Swift, Taylor Swift, Taylor Swift.

‘Showgirl’ Streams: Taylor Swift’s Latest Racks Up 384 Million Plays in First Three Days

The numbers just keep getting more absurd as they come in for Taylor Swift‘s 12th album The Life of a Showgirl, released last Friday (Oct. 3). The 2.7 million in sales that Showgirl posted in its first day of release deservedly generated most of the headlines, but the album’s streaming performance proved nearly as historic, with lead singl

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