Americans are spending more on game consoles in 2025, compared to August of last year, and that’s mostly thanks to the Nintendo Switch 2 and tariffs. Hardware sales topped $312 million in the US in August, up 32 percent from $236 million in August of 2024, according to Circana. That’s a huge increase, especially considering that sales of the PlayStation 5, Xbox Series, and original Switch all fell by double-digit percentage points year over year.

A big driver is the Switch 2, which has sold over 2.4 million units in the US during its first three months, making it the fastest selling console of all time. It’s outpacing the PlayStation 4 (the previous record holder) by a full five percent after the three month mark. And compared to the original Switch, the Switch 2 is absolutely crushing —

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