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A particular detail in this year's series of Big Brother has left telly fans seething , with many threatening to lodge complaints or "storm ITV studios". ‌

The popular reality TV show has made a welcome comeback on ITV2 with a fresh batch of housemates taking part in the iconic social experiment, with AJ Odudu and Will Best at the helm as the programme's hosts. ‌

The 2025 series of Big Brother is officially sponsored by online casino company Mr Vegas, with an advert for the brand being shown during every break on the show. ‌

Mr Vegas' loud and distinctive advert has got under the skin of Big Brother fans, with many voicing their annoyance on social media.

"One more 'WOAAAAH MR VEGAS' and I'm storming ITV studios I can't cope with it #bbuk," one pe

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