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Puerto Rican superstar Bad Bunny's music catalog has seen a jump in streams since his 2026 Super Bowl halftime performance was announced .

According to Luminate, an industry data and analytics company, Latin music is primarily consumed via streaming. They found that Bad Bunny saw a 26% increase in on-demand streams in the United States following the Sept. 28 announcement, soaring from 173 million nine days before the announcement to 218.5 million streams in the eight days that followed.

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The singer born Benito Antonio Martínez Ocasio recently said concerns about the mass deportation of Latinos played into his decision to bypass the mainland U.S. during his residency. He performs in

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