After months of anticipation, Nike is finally set to launch a custom logo for six-time Major champion Carlos Alcaraz. Spanish outlet Murcia Plaza reports that the design, created exclusively for the World No. 1, will serve as his personal brand mark—signaling Nike’s full investment in tennis’s next generation.

With Roger Federer stepping away and Rafael Nadal retired, Nike has shifted its focus to the future. Alcaraz now stands at the center of that new era.

When to Expect the Reveal

The logo has already been finalized and approved by Alcaraz, but remains under wraps. Nike and Alcaraz plan to unveil it during the 2025 Nitto ATP Finals, set for November 9–16 in Turin. The event, which gathers the season’s top eight players, offers the perfect stage for the grand reveal.

Nike’s secre

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