Published on : 09 Oct 2025, 3:31 am

New Delhi: When Prime Minister Narendra Modi first invoked the call for ‘ Atmanirbhar Bharat ’ (self-reliant India) in 2020, the focus was largely on manufacturing, supply chains, and reducing dependence on imports. But in the years since, the initiative has also taken a distinctly digital dimension with India’s ‘Swadeshi apps’ movement emerging as a cornerstone of the country’s digital sovereignty strategy.

Union Home Minister Amit Shah has himself moved to Zoho Mail. This ecosystem of state-backed platforms has created a fertile ground for private Swadeshi apps to thrive. Apart from being patriotic symbols, these apps are designed with India’s unique challenges in mind, with low-bandwidth optimisation, multilingual interfaces, and affordabilit

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