The state-level launch of the Tobacco Free Youth Campaign (TFYC) 3.0 under the National Tobacco Control Programme (NTCP) of the Department of Health & Family Welfare, Nagaland, was held at Baptist College, Kohima, on October 9, 2025, reaffirming the government’s continued resolve to achieve a tobacco-free generation.

The Tobacco Free Youth Campaign, institutionalized by the Ministry of Health and Family Welfare (MoHFW), Government of India, since 2023, is a nationwide initiative designed to educate and empower the youth to resist or quit tobacco use.

Commissioner and Secretary, Health & Family Welfare Department, Anoop Khinchi, IAS, officially launched the campaign. In his address, Khinchi described the initiative as “timely and strategic,” emphasizing Nagaland’s alarming rates of tobacc

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