Pop Mart is about to launch a new Blind Box collection featuring different fan-favorite characters, including Labubu.

The "Why So Serious" vinyl plush pendant blind box, which conceals the exact contents of the package until the customer opens it, features 10 pendants, including "rare" and "super rare" pendants inspired by various characters from Pop Mart's collection, according to a press release Pop Mart emailed USA TODAY.

The series, which will be released at the start of the Halloween season, takes Pop Mart's IPs and turns them into circus-inspired characters that resemble clowns or jesters.

Here's what to know about Pop Mart's new "Why So Serious" blind boxes.

When do the 'Why So Serious' blind boxes go on sale?

The blind boxes will go on sale on Pop Mart's website on Thursday, O

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