The Ministry of Information and Broadcasting (MIB) successfully concluded the Swachhata Hi Seva (SHS) 2025 campaign, held from September 17 to October 2, with over 59,000 participants engaged in more than 2,700 activities across the country.

A total of 2,766 events were organized by the Ministry and its media units under various themes such as cleaning of Cleanliness Target Units (CTUs), door-to-door campaigns, awareness drives, Swachhta rallies, drawing competitions, poem recitations, street plays, and slogan writing. The activities culminated in large-scale public participation under the national call for cleanliness.

As part of the campaign, 1,588 locations were cleaned and 824 CTUs were transformed. In addition, 198 events were held under ‘Advocacy for Swachhta,’ 49 under ‘Clean Gree

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