Creativity has always been governed by time—not just how long it takes to bring an idea to life, but how long a creator can stay “in flow.” Every designer knows the frustration of an idea hanging in digital limbo. But those pauses, once accepted as inevitable, are now starting to vanish.

Figma, the cloud-based interface design tool, and Google Cloud, the computing and storage platform, have announced the integration of Google’s Gemini 2.5 Flash directly into Figma’s design platform. The collaboration aims to let designers generate visuals and make edits almost instantly, eliminating the lag between an idea and its execution.

For users, that means faster collaboration, smoother iteration, and a more natural creative flow. “The economic significance of latency in AI is far greater than jus

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