France's famed Michelin Guide, a reference for fine dining for more than a century, is expanding into hotel and wine recommendations as it aims to become a global lifestyle brand.

The offshoot of the French tyre-making company has a loyal following among foodies but faces a battle for attention with other travel guides, review sites such as TripAdvisor, as well as a galaxy of online food influencers.

Staying relevant has led it to look beyond its historic role of sending inspectors anonymously into restaurants and then attributing stars to a handful of high-end eateries.

Having gradually increased the number of territories covered by its food guides -- 69 at last count -- it is now pushing hard into the hotel sector with a new global listing system recommending top-rated resorts and pro

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