CHENNAI: Reliance Consumer Products Limited (RCPL), the FMCG arm of Reliance Industries Limited, on Thursday, launched TN’s iconic personal-care brand Velvette in a new and contemporary avatar, in collaboration with the CK Rajkumar family.

RCPL presents the new Velvette with a range of high-quality premium personal care products, a blend of legacy formulations and advanced technologies. It has also roped in actress Krithi Shetty as Velvette’s brand ambassador.

T Krishnakumar, director, Reliance Consumer Products, reintroducing Velvette, said “It is not just any other personal-care brand but a true reflection of TN’s ethos. Its towering legacy is a testament to the love and affection it has received from consumers over the decades.”

He went on to add that the relaunch is a reflection of

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