Healthcare has been moving steadily out of the clinic and into the home. McKinsey estimates that as much as $265 billion in care (nearly a quarter of all Medicare spending) could shift from facilities to homes by 2025. From sleep monitors to glucose trackers to connected devices that support chronic condition management, patients and caregivers are now bringing healthcare technology into their kitchens, bedrooms, and living rooms.

The technology itself may be sophisticated, but what often gets overlooked are the human moments around it. Unboxing a new device, wrestling with instructions (sometimes written like IKEA directions), and making sense of the first alerts or reminders. These are the touchpoints where trust is either built or lost, and they rarely show up in the usage logs.

We

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