When planning your next European escape, what’s top of your list? Stunning coastlines ? Affordable plates of something delicious ? Cobbled streets lined with art galleries and wine bars? They’re all worthy reasons to travel – but how about a warm welcome, too? Because let’s be honest: nothing beats getting lost down an alleyway, stumbling into a dive bar and ending up chatting with locals until last orders.

According to Condé Nast Traveller ’s 2025 Readers’ Choice Awards, one often-overlooked country has officially been crowned Europe’s friendliest. Readers across the world shared their travel intel, and the surprise winner? .

That’s right – the small Baltic nation known for its storybook forests, wild beaches and lakeside saunas has beaten Europe’s heavy hitters to the top spo

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