Ahead of the 2025 US Open men’s singles final between Carlos Alcaraz and Jannik Sinner, Nike unleashed the thrilling “Opposites Attack” short, pitting the young titans against each other in a cinematic showdown. After six hours and four grueling sets, when Alcaraz triumphed, Nike celebrated him as “cut different,” a nod to his relentless drive and fearless style, echoing the brand’s philosophy: “Just Do It.” Now, that mindset is immortalized as Carlos Alcaraz joins Roger Federer and Rafael Nadal in the exclusive Nike club, complete with his own iconic logo.

After months of anticipation, Nike is set to launch a custom logo for the six-time Major champion, creating a personal brand mark that signals the company’s full investment in tennis’s next generation. A

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