When you talk about the Vancouver Canucks and consistency over the past half-decade or so, there is one thing you can definitely point to: the pre-game hype video. Article content
Fans have loved the way they’ve built up energy in Rogers Arena before the game and those in the business have also loved the production value on display: they’ve been up for industry awards more than once. Article content Article content
Since 2019, the videos have been put together by film industry veteran Mike Pohorly. Pohorly was hired as the team’s creative director in February 2019 and served full time in the role for just over a year. Since the summer of 2020, he’s remained as a consultant to the team; he was heavily involved in the search for the giant video board now in use at the rink.
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