On November 21, former theater-camp mean girls and millennial gays will have something else to fight over when tickets are finally available for the second installment in the Wicked universe, Wicked: For Good . Starring Cynthia Erivo and Ariana Grande , the first part of the Universal Pictures adaptation of the Broadway megamusical was the cinematic event of the 2024 holiday season thanks to Universal’s brand-and-marketing team.

Since last year, the company has released a truly dizzying amount of Wicked- branded merch, including dolls , eye-shadow palettes , Barbies , Squishmallows , and fuzzy pink-and-green slippers that, when viewed from a distance, make the wearer look as if they have a tropical foot disease. Even Stanley got in on the collaboration game with a li

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